Includes: tea, persimmon, blueberry, Brazil nut, and azalea. The order includes trees and bushes, lianas and herbaceous plants. Together with ordinary autophytic plants, the Ericales include chlorophyll-deficient myco-heterotrophic plants (e. g. Sarcodes sanguinea) and carnivorous plants (e. g. genus Sarracenia).
The most profitable plant in the order is tea (Camellia sinensis) from the Theaceae family. The order also includes some edible fruits, including kiwi fruit (Actinidia deliciosa), persimmon (genus Diospyros), blueberry, huckleberry and cranberry, Brazil nut, and Mamey sapote. The order also includes shea (Vitellaria paradoxa), which is the major dietary lipid source for millions of sub-Saharan Africans. Many Ericales species are cultivated for their showy flowers: well-known examples are azalea, rhododendron, camellia, polyanthus, cyclamen, phlox, and busy Lizzie.